LinkTree and other third-party platforms for link-hosting have lost their luster. Once the go-to strategy for social landing pages, these platforms have been overwhelmed with spam content. This has caused social media platforms like TikTok and Instagram to start warning against these link hosts leaving brands and entrepreneurs to entirely rethink their “link in bio” protocol.
Link In Bio Services Lower SEO
However, marketing managers and SEO experts have warned against bio-link services for years. For the convenience of packaging links to multiple destinations, users lose the SEO benefits of having their own social landing pages. Rather than visiting your professional website, hundreds if not thousands of clicks end up experiencing the bio link services’ platforms instead.
By creating your own social landing pages, you’ll be directing all social traffic to your website. This is ideally what all small businesses, entrepreneurs, and brands should do with their social traffic. While many social platforms integrate sales features, sending customers to your website provides a more immersive sales experience. A big reason why it’s so valuable to have a blog!
Creating Social Landing Pages
Your social landing page settings will be based on the web host and design service you use. For Squarespace users though, this process starts with creating a page that’s “Not Linked”.
In plain terms, these are pages that don’t appear in your navigation or menus but are published publicly on your website. The design process for these unlinked pages is identical to Main Navigation. By using these pages, you can send visitors directly to your website for “redirection” to other pages, profiles, events, and more.
Using Social Landing Pages
Social landing pages can be used for a number of reasons. A really great way to use your social landing pages is to direct traffic to your other social media platforms, newsletter sign-up, and event pages. Not only will you be able to crack how often your pages are being visited, but you will also have the benefit of having a more customized landing page look, too.